mob Dresses for a younger Mom

I would definitely steer clear of bridal shops and any dresses labeled "Mother of the Bride". She should look anywhere she has bought special occasion dresses from before, plus department stores and women's boutiques. Can she shop in person where you live? That's the best bet, to just go somewhere and try on a bunch of things all in one day.

So, the keywords I'd be looking for to find another similar dress would be - brocade or jacquard. Some brands that I know stock dresses like that include Eliza J, Chi Chi London, Adriana Papell, Kay Unger, Alfred Sung. Not sure if she wants full length but I found some similar things:

https://www.chichiclothing.com/products/sleeveless-floral-box-pleated-midi-dress-in-multicolour

https://www.nordstrom.com/s/kay-unger-floral-satin-jacquard-cocktail-dress/5924724?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2FKay%20Unger&color=495

https://www.nordstrom.com/s/kay-unger-floral-print-mikado-a-line-gown/5924719?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2FKay%20Unger&color=400

https://www.nordstrom.com/s/kay-unger-tinsley-jacquard-midi-cocktail-dress/6087969?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2FKay%20Unger&color=458

https://www.nordstrom.com/s/kay-unger-textured-jacquard-bow-front-ballgown/5899519?origin=coordinating-5899519-0-2-PDP_1-recbot-best_seller_brand_category_v2&recs_placement=PDP_1&recs_strategy=best_seller_brand_category_v2&recs_source=recbot&recs_page_type=product&recs_seed=6087969&color=CERISE

https://www.nordstrom.com/s/kay-unger-gia-jacquard-fit-flare-dress/5454918?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2FKay%20Unger&color=490

https://www.nordstrom.com/s/kay-unger-olivia-pleated-jacquard-fit-flare-dress/5573331?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2FKay%20Unger&color=001

I would check out either Amazon or Azazie. Amazon has tons of dresses, but if you go that route I would make sure you read reviews and you pick something with free returns. I also looked at Azazie and that have some very pretty dresses that I don't think look matronly.

My mom, who is in a similar age range and presents young, loves Adrianna Pappell gowns, which are available everywhere from her website to Macy’s to Dillards to Amazon.
A friend also recommended Mac Dougal when my mom was looking for a gown for another event.

I second Azazie. They have a huge "mother of the bride" section but many of the dresses aren't matronly at all. Plus everything comes in like 50 different colors.

If you have outlets nearby like Nordstrom Rack, Bloomingdale's Outlet, Saks Off the 5th, they usually have a pretty good selection of special occasion dresses.

My mom is 47 and is having a hard time finding something that doesn’t look old. Adrianna papell has some beautiful dresses

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LOVE Adrianna Pappell! That's a great suggestion - thanks!

Just don't look at the standard mother of the bride dresses. Look for evening gowns. This is one my mom was going to wear. She's 49. Here are styles I looked at for my mom. Tell her to find a dress she would wear to a fancy party. Second one is from Nordstrom. Try Net-A-Porter, Nordstrom, Nieman Marcus, etc.

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I saw the 2nd dress at Nordstrom and immediately sent it to her!

Browse local department stores. That way you should be able to try them on before you buy (are they allowing that again yet with Covid?). Stay away from dresses that are marketed as Mother of the Bride/Groom. No clue why they make them so unflattering.

I know two people (one aunt and a friend's mom) who got their MOB/MOG dresses at a bridal salon but they were bridesmaid dresses. They were more conservative than most bridesmaid dresses you typically see, but still beautiful. Here is a link to one that looks similar to the one my aunt wore for my cousin's wedding. Best of luck to you!

https://www.jjshouse.com/A-Line-V-Neck-Floor-Length-Chiffon-Bridesmaid-Dress-007176766-g176766/?utm_term=176766&utm_size=00